SWF & Co

Why We Are The Best In The Business

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You understand the media - but will you really understand my business?
We see account planning and research as an integral part of our approach. We have the skills and experience to deliver campaigns which reflect the real values and goals of your business, and which will motivate and interest your customers. We see planning as a vital discipline for ensuring clarity of message.

You deliver results - but how can we measure effectiveness?
Our creative campaigns are rated highly by our clients because of the results we deliver. Evaluation starts with measurable objectives that relate to business aims and identifies clear targets which can be assessed and reviewed throughout the life of the programme. Our approach is designed to answer questions about value, audience delivery and the quality of media coverage.

What is the real value of media relations?

Our clients rely on us for positive, fair and accurate media coverage. Our analytical approach ensures a real match between the media and the consumers you want to engage. Many of our campaigns build directly on advertising strategy, or involve media relations to add value or to differentiate.

Is all news good news?

Sometimes headlines are the last thing you want. We are number one in crisis management and through our team of professionals, combining the best of communications planning, with instant action and specialist services, we can help minimize the negative. Our media training services, can help you face the press with confidence.

Who will really work on my business?

Our clients tell us that they appreciate the sustained contribution made by our senior people. The involvement from the top is all too rare in public relations generally – but is fundamental to the way we work. Our teams work in close partnership with our clients. And our training and development programmes ensure that all our people are able to deliver our client services values – imagination, initiative, improvement and irreverence.

How can your HR Workshops assist my business?

It has become increasingly evident that traditional planning and management techniques are not practical or effective in today’s world.

 

Changes, driven by transformations in global and domestic markets, labour force composition and social values, have become a constant rather than an occurrence. Our workshops provide numerous opportunities for managers and facilitators at all levels to deal persuasively and effectively with the ever-present transitional state facing contemporary organisations.

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Imagination, Ideas, Impact